There is nothing worse than getting a product branded with your logo and then having it fade away. Many companies sell branded products that and a lot of them are great. It is especially great when you have a company such as Brand Republic that understands branded products very well and knows which branding processes are best for each product. The people at Brand Republic are considered specialist in the field of branded products in the promotional products industry. Embroidered caps are a popular branded product.

Understanding products is not just about understand printing processes. It is also about understanding what the customers requirements are. One of the requirements is durability of the branding. This is where embroidery comes in because it is one of the most durable forms of branding there is, along with laser engrave and embossing.

Caps are usually embroidered

Embroidery is usually and exclusive done on headwear and apparel. You need to be branding on material in order to be able to embroider. You can’t do embroidery on a plastic product for example because how would the needle penetrate the plastic. It can’t can it. So that in mind it is obvious that you can only embroider cloth products such as polo shirts, scarfs and caps (although there are other items also).

To embroider you need to setup the product in a jig which holds it in place while it is being embroidered using a needle. The needle then threads the string into the item creating the logo. It is quite a fascinating process and interesting to watch. Seeing a whole bunch of machines embroidering a bunch of caps is like a symphony of stitching.

So that said it is clear that embroidered caps are a great option where longevity is required. With embroidered caps you know that the logo will last as long as the product itself. I am yet to see a cap where the embroidery has come off or been rubbed off. Usually the caps itself dies before the embroidery. Which is why so many companies entrust embroidery as a method to transfer their brand onto a corporate gift or corporate uniform.

Embroidered Caps

History of Baseball Caps

The history of baseball caps begins in 1860. At the time the Brooklyn Excelsiors were seen to wear the ancestor of the modern rounded-top baseball cap, which incorporated a long peak and a button on top. By 1900, this style of cap became know as the “Brooklyn style” cap. The baseball cap continued to evolve during the 20th century to include stiffening material inside the hat and the peak, which protect player’s eyes from the sun. The hat has become more structured which made it more sturdy and durable. Cap were fashioned in the official team colours so they could be easily recognised on the sporting field. In the early days of sport there were no jumbo TV screens in the stadium so it was important for fans to be able to recognise their teams from afar.

Promotional Caps

The popularity of baseball caps in sports quickly transferred to the promotional products field. Baseball caps are comfortable and easy to wear. They are durable and have a egalitarian feel about them which transcend all classes and social groups. You are just as likely to see a baseball cap being worn by a corporate leader as you are by a factory worker. They are also very appealing as they have a large area for branding. There original use of making sporting teams identifiable easily translated to making place for corporate logos. Baseball caps have become one of the most popular promotional items for any promotional campaign. The two main branding options for custom baseball caps are:

Embroidery
Transfer print

We have a huge selection of baseball caps to suit any promotional campaign. Call EzyCaps today for your next campaign or corporate event.