Sonny Thompson Says Branded Caps Good Investment

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The great ‘bigmacologist ‘ Sonny Thompson is a exact in all things great. He has been studying ‘bigmacology’ for a long time know. For those that don’t know what it is about, it is about all things great. Now you may say you have never heard the term, and I wouldn’t be surprised if you didn’t, but it exists, at least for the purpose of this article. Studying all things great is not easy. There are many things that we could call great. Indeed there is a guy in America who claimed he could make the entire country great again. Branded caps good investment is as true today as it was yesterday.

Thats not to say that it ever lost its greatness but I guess everything can be even greater. Take caps for example, they are great. Caps have always been great because they perform a very important function / functions. Not only do caps form a cover for our heads, they also protect us form certain elements. They can protect us from the sun, from the cold, from the wind and other things as well. Caps are a ‘great’ fashion item. You see literally any number of celebrities wearing caps. They are worn by sports stars and the common man / woman alike.

So how to you take something that is already great and make it ‘greater’? How can you take some made from brushed cotton (mainly), fashioned into the shape of a head, in a size that can fit all, and make it even better. The way you do this is by branding the cap. I am not talking about getting a hot iron and burning a word on it, although thinking about it that would be pretty cool. I am talking about attached a logo or message to the cap.

Like that other guy in America, the business man, that handed out caps with the slogan “Make Soda Grape Again”. You see the guy really loves soda and he loves grapes. He wanted to get people to drink grape soda, instead of just juice, so he handing out branded caps with that slogan. People loved it and low and behold they started drink grape juice again.

Other companies have also seen the benefits of using branded caps to promote their ideas. They have been using them for years and will probably still be using them way into the future. The next time you see a branded cap anywhere this about that poor fellow who took a simple idea and make it into something so much more. You can even think about using it for your own application and spread the word to other people who might benefit from them also. What have you got to lose. Absolutely nothing.

Branded Caps Good Investment

Branded Caps Good Investment

The Different Types of Promotional Caps

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In the field of promotional products the humble caps stands supreme. By supreme I am not referring to the immensely popular skater brand out of the USA nor the copy by the Italian firm, what I am saying is that it is very popular when compared to all the other promotional products that there are out there. There are different types of promotional caps so there is something for everyone.

Promotional Caps

There are five reasons that I can think of from the top of my head that makes the promotional cap so popular. These include:

  1. The are great.
  2. Promotional caps are inexpensive
  3. Caps can be branded with almost any logo.
  4. People love to wear caps
  5. Whats not to love about caps?

For these reasons and more the promotional cap reigns supreme like I already said amongst its peers in the promotional products industry. Sure there might be other products which are also pretty good but let’s face it, none are as good as promotional caps, more precisely baseball caps.

So what kind of caps exist in the promotional cap field. Well there are a number of options which I will go through right here.

Branded Caps

Branded caps are just that. They are caps which are branded with a logo. With branded caps you can take a cap and put your logo on it. Millions of companies do it and there is no reason why every company in the world should not have a branded cap. The best thing about branded caps is all the branding options. Options for branding include:

  • Embroidery
  • Screen Print
  • Transfer Print

The branding options available make it easy to put almost any logo on a cap. With embroidery you would want a more simple logo with spot colours. With screen print you can get a bit more funky and with transfer print you can more or less eat your heart out.

Custom Caps

You would think that a custom cap is just a glorified branded cap but you would be wrong. Yes with custom caps you are putting your logo but often wise it is a whole lot more. With custom caps you are usually going a bit further than say branded. Usually with custom caps you are looking at other aspects of the cap like;

  • the colour
  • the make
  • the style
  • etc

So you might say “hey I like that cap but can you change the colour”. Or you might want to totally custom PMS match the cap to your corporate colours. This might require getting the cap made in the factory overseas but still you can definitely do it. Many companies opt too customise their custom caps simply because they have to adhere to corporate branding guidelines.

Printed Caps

Whilst printing is an option for promotional caps it is not the most common one. Companies choose to go with printed caps mainly when they are looking at a small run. Sometimes they don’t care about the durability of the branding so they reckon printed caps will do the trick. Whatever the case printed caps are definitely an option when it comes to promotional caps and custom caps. It is a option which should not be dismissed simply because it is not the most popular.

Whilst these might be some of the options when it comes too branding a cap when it comes to the caps these selves the world is the limit. There are literally thousands of caps out there. Some are just simple baseball caps in a mono colour. Others are more elaborate with different themes such as racing or indigenous themed. What is sure is that there is a cap for everyone out there.

Different Types of Promotional Caps

Different Types of Promotional Caps

 

Branded Caps The Ever Enduring Promotional Product

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It is easy to say the Branded Caps are merely a summer promotional product. I mean it seems even the logical explanation to say that considering it is precisely during summer that the sun is shining and people are trying to protect them selves from the sun. It is even logical that companies would try and capitalise on this reality and use branded caps as a way to promote they products and services. Who could blame them? Summer is after all the time that the general population spends the majority of the time recreating outdoors. It is almost a cliche but summer is the season of the great outdoors.

Can you blame companies for not taking advantage of this world wide phenomena. Can you blame them for making branded caps such an integral part of their promotional products strategy.

Caps are an enduring promotional product

Well the truth is that the branded cap is an ever enduring promotional product. I would put branded caps as part of the top ten promotional products. This list would read as such:

Every single of the products mentioned above has been or is still a hot product in the promotional products industry. Most of them still are a hot product and all of them are amongst the list of most poplar corporate gifts. The thing about branded caps is that they will continue to be an enduring promotional product as long as the sun in shining.

Considering that it has been shining for between for the last 13 billion years and will be shining on the planet for at least another six billon years I would say that they will be a use for branded caps for some time to come. Even is he earth remains habitable for just a billion years that is still a long time for a use for promotional caps and branded caps.

Branded Caps

Branded Caps

Branded Caps For The Future of Your Brand

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Bruce Lee used to say, “Before I learn kung-fu a punch was just a punch and a kick was just a kick. Whilst I was learning kung-fu a punch was no longer a punch and a kick was no longer a kick. After I learned kung-fu a punch was just a punch and a kick was just a kick”. What does this have to do with branded caps? Plenty! When is a cap not just a cap? When it is branded. A branded cap is not simple a cap like so many others that you see on the street. It is something much more than that. A branded cap is your brand.

A branded cap is a cap with your logo on it which makes it the most important cap there is. So if you are planning to put your logo onto a cap then it is imperative that you chose the write cap because sometimes even a cap is not just a cap.

Promotional Caps

Promotional caps have been around for a long time. Indeed promotional caps are one of the first promotional items to come into existence. When the first chain restaurants like McDonalds can along the first thing they did was to give their employees a cap. They did even really distribute them to customers. They just made their staff wear them to show that they were a team just like a baseball team. It became so common that even fast-food restaurant in the world now has staff wearing branded caps. You would be car pressed to find one anywhere that does.

However branded caps are not just for fast-food restaurant. They are the future of promotional marketing. The sun isn’t going to cool down any time soon and with the increase awareness of the dangers of being in the sun the humble cap will become even more important. Every promotional products purchase should include a custom branded cap. They are not even that expensive which is what also makes them a no-brainer. Sure give away any other product that you think is good for you to give but don’t forget to give your customers a cap.

Branded Caps

Your Brand

Custom Caps a Year Round Promotional Item

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When looking at the perfect promotional product you might sometimes be tempted to place the cap in the summer basket. Whilst it might be right to divide other products along seasonal grounds the same is not true for custom caps. Granted that with other products it is a little more clear cut. Your promotional coffee mugs might be viewed as a winter item. Promotional umbrellas also for rainy winter months or other rainy periods. By this same logic you might designate the promotional cap as a summer product. If you were to do so you would be wrong. Custom caps are a year round promotional item and here are some reasons why.

  1. Uniforms. Caps and hats are part of all sorts of uniforms these days. From schools to council workers and contraction workers and beyond people are increasingly finding the humble cap to be part of their work attire. Some schools won’t even lets the kids out in the playground without wearing their caps of hats. And with outdoor workers it is an OH&S issue so they have no choice. That is why providing a custom branded cap is always in demand no matter what time of the year.
  2. We live in Australia. Yes that is right. We live in one of the sunniest countries on the face of the earth. Indeed we enjoy more sunny day in winter than most other countries do all year round. That is another great reason to indulge in custom caps as we actually live in a country that needs them more than most.
  3. They are a great product. More than anything else the best reason to give a custom cap at anytime of the year is that they are a great promotional product. They are inexpensive and come in a huge range. They also brand well with the most popular option being embroidery which looks good and lasts long.

So as you can see there is never a bag time of the year for custom and promotional caps. In fact there is no time like the present to add a custom branded cap or custom printed hat to your promotional products range.

Year Round Promotional Item

Custom School Caps to Promote Your Brand

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Companies are always looking at ways to promote their branded and raise there profiles with the community. Advertising and marketing can be a costly pursuit which requires a large budget. Both traditional and new age marketing methods can be costly and easily eat into any companies budget. This is why it is import to choose a marketing campaign which will achieve the goal of improving the companies profile but also creating the greatest good for the community at large. Custom school caps are the way to go.

To this end promotional caps for kids are a great way to achieve these objectives. Custom school caps are an inexpensive way to spread corporate identity and engage with the community. Kids Caps and Kids Hats are a very basic product which perform and important task. They keep kids safe from the sun while they are placing outside. These days there is an increasing awareness for the need to protect oneself from the effects of excessive exposure to the sun. Australia has amongst the highest rates of skin cancer in the world so it is important to promote proactive clothing to a younger generation.

What better way to do this then to provide custom branded caps and hats to school children. Kids caps and kids hats are well used. Kids carry there caps around with them wherever they go. Indeed in many school kids are not even allowed to go out to play with out first putting on a cap or hat.

If you are looking at promoting your brand look no further then kids hats and caps. It is a great way to do something positive for the community whilst also promoting your brand and lifting the profile of your products and services.

custom school caps

The Effects of Trade War on Branded Caps

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The news has been full of reports about Donald Trumps new tariffs ona whole range of goods worth over AUD$120 billion against China. This is a trade conflict which has been brewing for some time now and has the potential to cause major headaches in global trade. President Trump was very forward about his intention to fight China in trade and their perceived protection of their own industries during the presidential election. Indeed it was very popular amongst his constituents. Now he has hit out with a whole range of tariffs with China reciprocating with its own. President Xi has also been trying to set a conciliatory tone in order to calm the situation.

Whilst the tariffs mainly only on Chinese goods entering the United States of America they have the potential to a profound effect on global trade. China is the second largest economy in the word and is the largest purchaser of commodities from a range of countries which including Australia. Any disruption to their supply chain can have a domino effect on the world economy according to leading economists. Any effect on China’s demand for commodities has the potential to exert downward pressure on prices. Similarly a cut in China’s own industrial production might push prices higher for consumer and promotional goods such as branded caps.

How this will effect promotional caps and branded caps is something that remains to be seen. Capss are manufactured from raw materials which are purchase on the international market like cotton. Therefore any movement in those raw material pricing can have an effect on baseball caps pricing. On the flip side if Chinese loses access to the US lanyard market then there may be excess supply of capss which could push prices lower for the rest of the world. So as you can see the effect of President Donald Trump’s new protectionist policies have on baseball cap pricing is a real concern to the promotional products and corporate merchandise industries.

Most caps are manufactured in China or other countries in Asian like Vietnam. If there is a disruption to the markets then one might expect a broader effect on the pricing of such products. Factories in countries like Vietnam might see opportunity to raise prices. What effect they will have we will have to wait and see.

Dream Time Cap for Indigenous Events

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For all you non-Australian folk out there, Dreamtime refers to a religious, cultural, and mythological worldview which is generally characterized by ancient Australian Aboriginal beliefs. The term was coined by early anthropologists to explain “The Dreaming” which is used to represent Aboriginal concepts for mythical time or “time out of time”. The Aborigines thought that during this time, the sacred land was inhabited by their heroes and ancestors which were believed to possess supernatural abilities.

We should know that this magical Dreamtime has now become a cultural phenomenon and an important part in global pop-culture, bewildering and charming tourists and natives alike. It is represented through many symbols and mainly red and yellow colors.

The Ezycaps Dreamtime Cap has this covered. Is there any better ways to honor the ancestors while looking good at the same time? We offer cultural appreciation through this distinctive headwear which will guarantee to stand out among the most stylish of caps.

The Dreamtime Cap can be embroidered and is available for many printing ideas you may have. Superb for promotional customization, personal uses, or sheer marketing ideas, your company’s logo will be featured on a symbolic cultural item which honors the legends of the ancestors.

With a very versatile material and stylish texture, the cap lends itself to indigenous-themed events and cultural manifestations of its kind. It is best if you show your support and appreciation or simply show your support to our indigenous first settlers.

When one requires proper headwear, look no further than the almighty 6-panel cap design. A standard classic cap of our time, the Velcro fastener, the semi-circular peak, and the padded cotton sweatband all make it one of the best choices you can make when it comes to buying headwear.

It is worth mentioning that the sizable cap is perfect for printing and stitching any promotional and marketing logo idea you might have for your company or business. The Ezycaps Dreamtime Cap is characterized by embroidered eyelets, an adjustable strap, a structured 6-panel design, and a pre-curved peak which is quite comfy.

The heavy-brushed cotton makes it worthwhile, and the Ezycaps Dreamtime Cap comes in black, red, and gold colours, representing the sacred Dreamtime colours. The white embroidery edging is also available, and a logo of your choice of course.

Typically, the cap also utilizes logos for companies, businesses, and any other types of logos you wish to have printed on the side. The padded sweatband and 100% polyester material make sure the cap is durable and flexible enough for any wearer, while the five-structured panel design and Velcro fastener ensure stability and comfort.

Great for outdoors, the Ezycaps Dreamtime Branded Cap is a soft cap with a stiff bill eye-shade in front and a rounded crown for all head sizes. The cap can effortlessly fit to the wearer’s head size, as the back side provides flexibility. The main promotional feature is that the baseball cap can also be used for printing any logos or pictures on the cap’s surface.

The Ezycaps Dreamtime Cap is the perfect headwear for honoring the sacred Aboriginal tradition with an urban style.

Hi Vis Caps For a Safe Work Place

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The Hi Vis Reflector cap is one of our most sought after clothing items, perfectly suited for promotional uses while at the same time, provides protection for regulative safety on the roads and streets. It is a perfect promotional item if you are a biking organization, or a land development or construction team who is looking to get your logo embroidered on promotional items.

A perfect blend of form and function, the Ezycaps Hi Vis Reflector cap offers style, comfort, and road safety. You’ll have the confidence you need wearing one of these caps with a reflective strip around the front and sides, ensuring safe biking.

The cap’s fluorescent feature makes sure that the visibility stays the same, day or night. The sun’s ultraviolet rays increase daytime visibility, while the passing car’s headlights light up the cap during night rides. Amusingly enough, the fluorescent effect is much stronger in poor light conditions, so when you are riding your bike during the fog or dusk, have no fear.

It’s fluorescent during the day and reflective in the night.

During those long night rides, proper equipment is required as passing cars illuminate the reflective areas of the cap and instantly warns the drivers about any present bikers on the road. One can never be too careful. Wearing one of our Ezycaps High Visibility Reflector caps means high quality and safety.

Daylight is an important factor as well. Our high quality caps can really help out during the day, just as much as it’s effective during those tricky nocturnal rides. Foggy weather, rainy forecasts, and those grey autumn afternoons must not be underestimated.

Always remember to wear a fluorescent material on yourselves. On those problematic weathers it’s imperative that one responsible man wears a fluorescent material on himself, for the safety of pedestrians and drivers alike.

The quality reflective material works instantly, and makes sure the drivers see you on time, guaranteeing absolute safety. It can save lives.

The Ezycap Hi-Vis Reflector Cap is made with a lightweight weave, has embroidered eyelets, and is equipped with green anti-glare fabric under the peak. It’s unique, casual style suits just about anybody and its hi-vis polyester fabric with a pre-curved peak ensures absolute comfort.

It also offers high quality hi-vis reflective attributes which signals coming passersby. The reflective strip is along the peak edges and side panels, while the Velcro touch fastener makes sure that stability and comfort is at its finest.

One of the most important features of the Ezycaps Hi Vis Reflector is the option to stitch any logo you’d like. Be it a company logo, corporate or business, or even your own personal idea, we deliver nothing but high-quality embroidery. The Hi Vis Reflector Work Cap can be embroidered with your very own corporate logo, absolutely great for biking and civil work organizations.

Here at Ezycaps, we promote quality, comfort, and most importantly – safety, at all times. Always remember to wear your protective and reflective material while on the road. The Ezycaps Hi-Vis Safety Cap has you covered. There are many accidents related to improper road equipment and misinformation, so please be safe.